"SEE MORE Hospitality in Every Stay"
Family-owned, started at the kitchen table.
Our Story
Why we built See More Hospitality, and what that means for how we work with you.
"We built See More Hospitality at the kitchen table to bring trust, speed, and real partnership back to the lodging industry."
Founder & President Adam Perry
Corporate and long-term travel had become cold and transactional. So See More Hospitality got its start as a homegrown, family-owned company based right here in Richmond, Virginia, built on the idea that you should always know exactly who you're working with, and trust where your crew will end up.
While mega-agencies route you through anonymous call centers, we get to know the people behind every booking ourselves, your culture, your budget, your operational needs, down to the smallest detail. When you call, you get a real person, not a ticket number.
-
True client advocacy.
We act as your explicit voice, making sure your standards are met every night. -
Dedicated conflict resolution.
When issues arise between a client and a hotel, we step in personally and solve it. -
Personal accountability.
Our name is on the door, you get direct access to a real partner, not a department.
How we got here
The long way to hospitality.
The path here didn't start in a hotel. Our founder studied communications with a dream of working in television, and lasted exactly one shift at a local broadcast station before the job went to the manager's son instead. That setback turned into the best thing that could have happened, it pushed him toward direct sales, where results depended on nothing but effort.
What followed was a genuine bootcamp: years of door-to-door sales across the Carolinas and Georgia, months at a time without a single sale to show for it. The turning point came outside a gas-station Subway near Fort Bragg, exhausted and down to his last coupon booklets, when two soldiers in line asked what he was carrying. A few hours later, an entire base's worth of booklets were sold. It was a crash course in reading a room and delivering real value, fast, a lesson that never stopped applying.
A move back to Richmond led to warehouse and dispatch work for a pharmaceutical delivery company, where there was no room for error, every delivery mattered, and when a driver called out, he drove the route himself. That stretch built the kind of ownership and attention to detail that don't show up on a resume but show up in the work.
Hospitality found him next, almost by accident, after a move to Naples, Florida. He walked into a hotel, asked if they were hiring, and started that same day. Working reservations, he discovered hotel sales and knew immediately it was the right fit: high stakes, relationship driven work, built on real service instead of scripts. Stops in cutthroat Tampa and tight-knit Lexington, Kentucky sharpened that instinct further, before family brought him home to Richmond for good, eventually leading sales strategy, national account portfolios, and specialized travel coordination for government and military clients.
That whole path, the setbacks, the bootcamp years, the logistics discipline, the hotel floors is exactly why See More Hospitality exists. It's built on a simple belief: real service can't be automated. It takes an actual person who's invested in getting it right.
Grounded in decades of direct industry experience.
Every account gets negotiated, assessed, and managed by the same small team. No call center, no junior rep, no hand-off. We review every detail ourselves, from the rate on the invoice to the parking for your rigs.